Retail is a significant growth driver of the Luen Thai Group. Skechers China was established in 2008, and the name “Skechers” was originally inspired by the Southern California slang that describes “an energetic person who can’t sit still”. The brand produces lifestyle and athletic apparel for men, women, and children.
With hard work and determination, Luen Thai has grown the Skechers to become one of the top three international sports and leisure brands in Mainland China. As of 2020, Skechers boasted over 150 “super stores” and nearly 3,000 retail locations across 30 provinces. E-commerce is a core component of the business, and the brand has performed well through its four flagship stores on Tmall, ranking among the best in the industry and recognized as one of the top 10 sellers within the sports and outdoors category during the online platform’s “Double 11 Shopping Festival”. The Skechers China Distribution Center, located in the city of Taicang in Jiangsu, officially opened in 2020. With a total investment of RMB 120 million and spanning 330,000 square meters, the center is capable of handling 60 million items of cargo each year and aims to be the world’s leading automated warehouse.
Today, Luen Thai’s retail business network covers China, Hong Kong, Southeast Asia, and Micronesia. In its mission to provide customers the best products the world has to offer, Luen Thai continually strives to introduce and bring in internationally renowned brands such as LeSportsac.